• Getting In-Feed Sponsored Content Right Getting In-Feed Sponsored Content Right

    New research from the IAB and Edelman Berland explores on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right.

    Learn more in the presentation and infographic.

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  • Entertainment in the Era of the Selfie Entertainment in the Era of the Selfie

    In our eighth annual entertainment study, we found that consumers in the U.S., UK and China want their entertainment “selfie-style” – centered on the individual, immediately gratifying, engaging and shareable across social networks.

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  • 2014 Edelman Trust Barometer
  • How the Informed and General Public View Trust Differently How the Informed and General Public View Trust Differently

    Edelman’s Trust Barometer examines the opinions, attitudes and behaviors of the general public and the informed public.

    Mike Berland, CEO of Edelman Berland explains why communications should be tailored for these different demographic groups.

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  • brandshare

Edelman Berland: strategic intelligence for the smartest engagement possible.

Strategize  
Strategic Research Tools

With engaging, user-friendly interfaces, gamification techniques, and multi-media testing, our strategic research tools transform traditional online surveys into interactive respondent experiences.

Engage  
Berland Communities

Berland Communities allow you to engage dozens or hundreds of your target stakeholders in ongoing conversations to help co-create message, strategy and product alike.

Monitor & Measure  
The Dashboard

Powered by real-time analysis and advice, the Edelman Berland Dashboard curates, monitors and measures all media—from traditional to social—giving you an insightful, 360-degree view of your brand.

From the blog

Our ‘Day in the Life’ series continues this week with Thibault Moreau, a Vice President in our Paris office. Name: Thibault Moreau What is your title? Vice President What office are you located in? Paris How many people are on your team? It varies between 5 and 7 Tell us about your job. I would […]

Read more from the blog