• Getting In-Feed Sponsored Content Right Getting In-Feed Sponsored Content Right

    New research from the IAB and Edelman Berland explores on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right.

    Learn more in the presentation and infographic.

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  • Entertainment in the Era of the Selfie Entertainment in the Era of the Selfie

    Edelman’s eighth annual entertainment study explores how and why people consume and share entertainment.

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  • 2014 Edelman Trust Barometer
  • How the Informed and General Public View Trust Differently How the Informed and General Public View Trust Differently

    Edelman’s Trust Barometer examines the opinions, attitudes and behaviors of the general public and the informed public.

    Mike Berland, CEO of Edelman Berland explains why communications should be tailored for these different demographic groups.

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From the blog

The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial. The key takeaway is that […]

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