• 2015 Edelman Trust Barometer 2015 Edelman Trust Barometer

    Trust is essential to innovation. Explore the findings of our 15th annual ‪#‎EdelTrust‬ study.

    Learn more at www.edelman.com/trust2015.

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  • The Pace of Change and Trust The Pace of Change and Trust

    “The problem isn’t with innovation but instead with its pace. It’s too quick and often without control.”

    Our Chief Innovation Officer, Jonny Bentwood, on the pace of change and trust.

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  • BerlandBuzz QUIZ: Who is Your Inner Innovator? BerlandBuzz QUIZ: Who is Your Inner Innovator?

    For the first time in its 15-year history, the Edelman Trust Barometer looked at trust and its link to innovation. Do you see problems or possibilities? Are you always looking for the ‘next big thing’ or do you dread change?

    Take this quiz to reveal your innovation orientation and find out which famous innovator you’re most similar to.

    Let's Play
  • Getting In-Feed Sponsored Content Right Getting In-Feed Sponsored Content Right

    New research from the IAB and Edelman Berland explores on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right.

    Learn more in the presentation and infographic.

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  • Entertainment in the Era of the Selfie Entertainment in the Era of the Selfie

    In our eighth annual entertainment study, we found that consumers in the U.S., UK and China want their entertainment “selfie-style” – centered on the individual, immediately gratifying, engaging and shareable across social networks.

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  • brandshare

Edelman Berland: strategic intelligence for the smartest engagement possible.

Strategic Research Tools

With engaging, user-friendly interfaces, gamification techniques, and multi-media testing, our strategic research tools transform traditional online surveys into interactive respondent experiences.

Berland Communities

Berland Communities allow you to engage dozens or hundreds of your target stakeholders in ongoing conversations to help co-create message, strategy and product alike.

Monitor & Measure  
The Dashboard

Powered by real-time analysis and advice, the Edelman Berland Dashboard curates, monitors and measures all media—from traditional to social—giving you an insightful, 360-degree view of your brand.

From the blog

…and how the Republican candidate won the Democratic debates It’s time we all stop looking at this election from a political lens, and start looking at it from a brand and marketing lens. We are in the digital age after all. And when we do that, the disruptive force that is Donald Trump becomes more […]

Read more from the blog