About Us

Edelman Berland is the global intelligence, research, and analytics division of Edelman.

We are a team of naturally curious, passionate and strategic thinkers who truly understand brands and the ways stakeholders interact with them. By unlocking how people think, and what inspires action, we fuel our clients with powerful points of connection with their target audiences – helping them evolve, promote and protect their brands and reputations.

Our research is essential to our clients because it’s focused on uncovering insights that lead to actionable communications marketing programs. And the programs that we shape are both creative and effective in changing the way people think and behave because they’re grounded in proprietary data and backed up by continuous measurement and analytics.

At Edelman Berland, we don’t just need to know whether something is important. We need to know why it’s important too.

Our Informed Insights

We go beneath the surface to uncover powerful, informed insights that lead to intelligent engagements…


Words we live by

The 5 “Be’s” form the cornerstone of our culture and we challenge ourselves to live up to them for every client and every project…