“Corporate reputation” is more than a trendy buzzword. It’s an important aspect of your business, and it always has a job to do.
What is corporate reputation management?
Corporate reputation management may be elevating your company into the global marketplace, demonstrating your firm’s cultural competence, or helping your business recover from a public relations misstep. Whatever its function, your reputation must be treated like any other valuable asset.
At Edelman Berland, we are dedicated to helping our clients both protect and strengthen their relationships with – and reputation among – diverse stakeholder groups.
Building Corporate Reputation & Trust
Our approach to corporate reputation management is rooted in the relationship between corporate brands and stakeholder trust, a bridge we’ve been building for over a decade. Our corporate reputation research includes fielding and analyzing the Edelman Trust Barometer™. This tool has given us great insight into the factors that shape corporate reputation.
When you take charge of your corporate reputation, you can:
- Innovate more quickly so you can lead your competitors.
- Increase existing sales and develop more appropriate products.
- Be viewed as socially and environmentally responsible.
- Develop messages that engage your global stakeholders.
- Recruit top talent and be known as a great place to work.
- Secure Global License to Operate in developed countries.
- Enhance relations with regulators and government.
- Help maintain and increase share value.
- Rebound more quickly when faced with a crisis.
Client Impact
Strengthening a ‘you’ve grown up with them’ company’s reputation in food and nutrition
Edelman Berland was commissioned by an American food conglomerate to determine current external stakeholder perceptions of the company in the food and nutrition space. They sought to identify the optimal communications strategy to guide their efforts to increase stakeholder associations between the client and health and wellness. This research was also designed to establish a reputation baseline for measuring the client’s reputation over time, and can be used for informing future communications.
Mapping and engaging a diverse set of stakeholders
Resulting from diverse growth in investments over the past few years, a large Middle Eastern sovereign conglomerate was faced with the challenge of prioritizing and managing a diverse set of global and locally based stakeholders. The client sought to develop a comprehensive database of their local and global stakeholders and establish a reputational baseline to measure stakeholder communications progress over time.
Growing product acceptance by strengthening the image of plant biotechnology
The client’s goal in partnering with Edelman Berland was to understand issues around genetically modified crops in order to position itself as a leader in the space, as well as to improve the perceptions and image of both plant biotechnology and the company.
Put Edelman Berland to work for you.
Let us know if you’re interested in learning more, talking or meeting with us.
Contact us at corporate@edelmanberland.com.
