Technological advancements have dramatically changed the face of agriculture. These developments have resulted in a more stable and abundant food supply; while also raising concerns around food safety and sustainable farming practices.
At Edelman Berland, we understand the unique challenges facing the industry and the need for organizations to balance productivity and sustainability. From food security and GMOs, to free trade and the Green revolution, Edelman Berland has experts serving all major areas of the agriculture industry.
CLIENT IMPACT
Growing product acceptance by strengthening the image of plant biotechnology
Edelman Berland positioned the client as a leader in the genetically modified crops space by measuring opinion elite perceptions of plant biotechnology and determining the advertising most effective in improving perceptions.
