Edelman Berland has a proven track record of helping organizations in the food, nutrition, and wellness space – from multinational food conglomerates to non-profit corporations – better understand and communicate with consumers.
We work to position our clients as leaders in the industry, from developing thought leadership initiatives to implementing strategic communications programs. We also conduct our annual Field to Fork Study, which explores consumer and policy influencer perceptions of the food supply chain, from agriculture to manufacturing, and retail to consumption. It is one of the most comprehensive research studies of its kind exploring perceptions of food.
CLIENT IMPACT
Ensuring Consistent Communications at a Corporate Level
Edelman Berland was commissioned to develop a unified message and voice for the corporation to communicate the wellness and nutrition focus of its portfolio of brands. Additionally, this research was designed to provide the tools necessary to the various brands to ensure messages are consistent and relevant to target consumer audience.
Communicating a Unified Message
Edelman Berland was commissioned to develop and implement a long-term global corporate reputation campaign in order to better communicate the client’s positive and progressive activities to external stakeholders.
WHITE PAPERS
We Are What We Eat: Personal Values and Social Responsibility
Edelman Berland conducted a comprehensive research survey among primary household grocery shoppers in the US. This paper explores a number of the questions posed, and provides an overview of the ways in which consumer shopping behaviors and relationships with food are evolving.
The US Consumer Relationship with Food and Expectations from Farm to Fork
Edelman Berland conducted a national survey of1,000 US consumers to gain a better understanding of the relationship between consumers and their food. This paper explores the results of that study, and provides an overview of the widely divergent relationships between consumers and their food.
Barilla “Share the Table”
An examination of Americans’ beliefs, practices and barriers related to family meals and shared dining.
