Edelman Berland has vast experience conducting qualitative and quantitative research among elite audiences in the healthcare space.
Our consultants also provide regular thought leadership on issues facing the healthcare industry. Edelman Berland is the research company behind the Edelman Health Engagement Barometer, a proprietary, multi-country study looking at the changing needs and expectations of the general public and the new ” Health Info-entials.” We use the Health Barometer data to better appreciate how the food and beverage industry plays an important role in improving or maintaining health.
CLIENT IMPACT
Empowering Consumers to Take Charge of Their Health
In fall of 2010, a healthcare products trade association called upon Edelman Berland to explore national attitudes, perceptions, and behaviors surrounding personal health management. Specifically, the goal of the research was to produce counter-intuitive, media-genic data proof-points around the pillars of the client’s program: safety/effectiveness, convenience, empowerment and affordability – in order to drive perceptions of over-the-counter (OTC) medication as a vital tool in family healthcare.
From “Health Insurance Provider” to Progressive “Lifelong Well-Being Company”
Edelman Berland was commissioned by an international health insurance company to determine the strength of its reputation among key stakeholders, and to identify actionable insights for the client to use to enhance its reputation and increase trust.
