From automotive to pharmaceuticals, Edelman Berland’s dedicated consultants serve all major areas of the manufacturing industry.
Edelman Berland has significant experience corporate reputation research, as well as targeted communications programs for clients within the manufacturing industry, but we also look beyond the industry and draw upon our functional expertise. We bring this experience to bear for our clients to help them address business challenges in key areas including:
- Issue Management / Acquisition Strategy
- Market Entry / Branding
- Ad and Message Testing
- Corporate Reputation
- Measurement & Competitive Audit
Global Manufacturing Company – Corporate Reputation
As the client, a global manufacturing company considered its domicile status, Edelman Berland was commissioned to understand potential reputational implications it might pose on the opinions of various stakeholders. The objective of the research was to establish a baseline of perceptions of the company’s image and reputation along with key peer companies, according to key external and internal stakeholders.
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