From customer loyalty and shopper segmentation to brand positioning and employee engagement, Edelman Berland has a proven track record in helping retail organizations connect with consumers and develop strategic communications programs that will move them to action.
Our clients include some of the top global retailers — from e-commerce sites to discount department stores.
Identifying Reputation Drivers among Shoppers and Non-Shoppers
The client retained Edelman Berland to understand stakeholder perceptions of its corporate reputation and define the vision (and timeline) of a corporate communications strategy and how that vision aligns to their business strategy. We sought to understand what stakeholders expect of the client as a global online marketplace, define their current reputation, and identify the key reputational drivers that shape opinions of them.
Levi’s – Shape What’s to Come
As a traditionally masculine brand, Levi’s sought to understand who Millennial women (those born between 1980 and 1995) really are and how they may shape not only their own generation but the overall culture.
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