Edelman Berland has provided guidance to automotive manufacturers, trucking corporations, and shipping companies across a broad spectrum of functional areas.
From corporate reputation to crisis management, our consultants develop insight-driven strategies that recognize the unique demands and challenges facing the transportation industry.
A selection of our latest client and brand experience is shown below.
CLIENT IMPACT
Government Agency: Messaging and Narrative Development
Challenge: The client, a government agency, sought to assess its image among international maritime influencers in order to gauge target audiences’ sentiment towards sensitive issues related to the agency. Edelman Berland was called upon to unveil this, as well as to determine which narrative(s), initiatives and messages key audiences found most compelling.
Research: Edelman Berland conducted a survey of internationally based elites and opinion leaders from multiple regions including the United States, Europe, Latin America, and Asia.
Insight: Survey results indicated that although the client has a respected brand, its key challenges were maintaining brand equity and preventing users from favoring alternatives.
Action: This research informed a communication strategy that would explain the need for a toll structure change (for better maintenance and customized services) followed by future, gradual toll increases earmarked for agency improvements.
