The Intersection of Data & Design

Infographics and data visualizations are quickly becoming one of the most innovative ways to communicate complex datasets. Using great design, visualizations transform raw data into actionable information that is engaging, entertaining, and easy to digest.

As market researchers, it is our job to tell a story. Visualizations are one way to accomplish this. Over at Forrester, Reineke Reitsma has raised an interesting question regarding the role of data visualization in market research.

Do you find data visualization useful in a business context? Have you ever used infographics in a presentation or report? Did they help make the data easier to communicate? In what way?

Our very own “Data Visualization Specialist”, Nicole Rusenko, has just launched The Intersection of Data & Design, where she shares some of the best (and worst) examples of data visualizations and infographics. Check it out!