Senior Vice President
Edelman Berland, San Francisco
With over 15 years of experience in providing market research and consulting services across 5 continents, Jonathan Wibberley leads Edelman Berland’s San Francisco Bay Area operation.
Jonathan comes from an extensive career in building specialist teams and working with clients from early stage start-ups to Fortune 500 leaders. Most recently, Jonathan led building and operationalizing team at Penn Schoen Berland (PSB), the research arm of Burson-Marsteller, in the San Francisco/Silicon Valley area. At Penn Schoen Berland (PSB), Jonathan focused on cross-pollinating some of the firm’s most significant West Coast clients with innovative research solutions. Jonathan broadened accounts bringing market research through a multitude of mediums — segmentation, brand positioning, corporate reputation, messaging, and thought leadership for clients such as Intel, Dell, Juniper Networks and Ericcson. As both the driver and owner of the Intel account at PSB, Jonathan increased revenue 30% year-over-year, and acted as the Tech-Sector Thought Leader for the organization.
In addition, Jonathan has held senior positions in market research firms around the world, such as The Leading Edge, Synovate, and British Telecom where he contributed to growing operations exponentially. Jonathan worked with clients such as Mars/Wrigley, Westpac, AXA, PayPal, O2, Nokia and British Telecom on high-value problems such as new market entry strategy, brand positioning and marketing effectiveness as well as founding consumer insight-specific teams.
Jonathan holds both a bachelor degree and a Master’s degree from the University of Cambridge, England.