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Edelman Re-Imagines the Role of Research

Mike Berland Joins Edelman as CEO of Edelman Berland

We are excited to announce that StrategyOne is now Edelman Berland, a new company within Edelman, the world’s largest private PR firm.

The new name reflects Edelman’s commitment to re-imagine and re-invent research under the leadership of Mike Berland, advisor to Hillary Clinton and Mike Bloomberg and President of Penn Schoen and Berland, one of the world’s leading public opinion research firms.

In announcing the hire, company CEO Richard Edelman said, “I have known and admired Mike Berland’s work for close to a decade. When it comes to fully integrating research with PR programs and partnering with both account teams and clients, he is simply the best.”

Edelman went on to say that a need for better inclusion of research in PR campaigns makes the time right, and Edelman’s success integrating digital 10 years ago, shows that aligning the businesses closer together is the right move for clients and for the company.

Moving forward, the operations of StrategyOne will fully integrate and become part of Edelman Berland.  As a single entity operating within Edelman we will partner with the more than 65 offices around the globe ensuring that research and analysis are at the core of Edelman’s client work.  Edelman Berland will also establish its own client relationships where consulting and research are required prior to the development of a communications campaign.

If you have visited our site in recent days, you may have noticed our new logo. Today, we’re pleased to formally unveil our new identity to our clients, friends, and partners. Over the coming days and weeks, you will notice more changes to our website and business collateral that will reflect and reinforce our new name.

Please note we have changed our corporate domain name to www.edelmanberland.com and email address domain to ‘@edelmanberland.com .’ The old email addresses will continue to be operational for the foreseeable future; however, we recommend you update your contact information now to ensure no issues arise at any future date.

We’re excited about what’s ahead for Edelman Berland and the huge opportunity we have to build a world class research company of global scale.

Read the full press release here.

Edelman Berland Logo