Whether exploring the attitudes of Millennials, Washington elites, socially concerned consumers, American voters, or the modern family, Edelman Berland brings a fresh, intellectual curiosity to research. We invite you to review our growing collection of groundbreaking studies, white papers and infographics.
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Edelman Trust Barometer 2013
The Edelman Trust Barometer measures the state of trust around the world by exploring trust in institutions, industries, leaders and the impact of recent crises in the banking and financial service sectors. About the Annual Global Opinion Leaders Study The 2013 Edelman Trust Barometer research was conducted October/November 2012. The online survey sampled 26,000 general [...]
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8095® Refreshed
8095, named for the years in which the Millennial generation was born (1980 to 1995), is an insights group that focuses on the Millennial generation and their relationship with brands. Following the launch of our benchmark study in 2010, Edelman 8095 has refreshed the research in October 2012 with a new study of 4,000 Millennials in 11 countries.
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Battle of the Bargains
For the past few holiday seasons the debate among shoppers has been when and where to find the best deals – in-store on Black Friday or online during Cyber Monday. This year, we asked members of our PluggedIN Nation community to weigh for an ultimate “battle of the bargains”–and you’ve got a ringside seat! Take a look at our infographic to see how the holiday heavyweights stack up.
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Edelman Trust Barometer 2012
In its 12th year, our global study examines trust in the four key institutions of government, business, media and NGOs, as well as communications channels and sources.
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Edelman goodpurpose® study 2012
This survey was conducted in 16 countries among more than 8,000 adults, and reveals that Purpose is a driving force behind the re-engineering of brand marketing around the world.
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How Millennials “Like” Their Politics
Why do Millennials vote? What do they care about? Where do the get their news? And most importantly, who would they rather be stranded on a deserted island with? We posed these questions, and more, to Millennials in our 8095 PluggedIN community. See the results in our latest infographic!
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An Insider Look at the 2012 Conventions
Who stole the show at the Republican and Democratic National Conventions? According to a telephone survey of 400 inside-the-Beltway policy elites (200 per party), 44 percent of respondents said the highlight of the conventions was a speech by former president Bill Clinton.
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I’m Pregnant, Now What?
You’re pregnant, now what? 70% of moms say at least one person touched their baby bump without asking! Did you get a lot of bump touching? Find out what else to expect here!
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The Scale of Consumer Cybercrime
The Norton Cybercrime Report is the world’s largest cybercrime report, powered by StrategyOne research.
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The State of Create
The State of Create is a global benchmark study on attitudes and beliefs about creativity at work, school and home. The research shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.
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Most Talked about Olympic Sponsors Part 3
The London 2012 Olympic Games have come to an end, but we’ve still got one final awards ceremony left before we wrap up our coverage of the first ever “Socialympics.” Click to see how the official Olympic Sponsors measured up.
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Most Talked about Olympic Sponsors Part 2
With the 2012 Summer Olympics well under way in London, we’re back with an update on the sponsors who have dominated online conversations over the past few weeks. Continue reading for the official results!
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Most Talked about Olympic Sponsors Part 1
Which Olympic Sponsors take the gold, silver, and bronze for the most pre-Olympic buzz? We’ve done our research and the results are in, check out the infographic to see the results.
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Modern Family Infographic
This infographic presents some of the data from our Modern Family study, specifically focusing on the changing role of grandmothers.
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Field to Fork 2012
Based on the latest Field to Fork study, this infographic presents some of the data about how consumers view the issues surrounding the U.S. supply chain.
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Look Who’s Tweeting: NCAA Coach Edition
StrategyOne analyzed Twitter conversations from 11/7/11 through 3/12/12 that mentioned one of the eight coaches whose teams are seeded #1 or #2 in the 2012 NCAA tournament.
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Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012
In partnership with StrategyOne, Edelman’s Data Security & Privacy Group took a close look at how consumers are taking data security and privacy issues into account when making decisions to purchase or adopt goods or services…
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Americans on International Relations and International Leadership
How did 13, 560 Americans feel the United States should approach global leadership? A City on a Hill, the Arsenal of Democracy, an Economic Powerhouse or the New Athens? This groundbreaking segmentation tells us as much about what Americans think of international relations as it does about how Americans view themselves and the world.
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Edelman Trust Barometer 2012
The 2012 Edelman Trust Barometer examines trust in four key institutions — government, business, media, and NGOs — as well as communications channels and sources. This is the 12th year of the study and this year we took a deeper look at what drives trust.
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Capital Staffers Index 2011
The 2011 “Capital Staffers Index” is the third annual survey of senior legislative staffers from countries around the world.
