Our Latest Thinking
Whether exploring the attitudes of Millennials, Washington elites, socially concerned consumers, American voters, or the modern family, Edelman Berland brings a fresh, intellectual curiosity to research. We invite you to review our growing collection of groundbreaking studies, white papers and infographics.
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Battle of the Bargains
For the past few holiday seasons the debate among shoppers has been when and where to find the best deals – in-store on Black Friday or online during Cyber Monday. This year, we asked members of our PluggedIN Nation community to weigh for an ultimate “battle of the bargains”–and you’ve got a ringside seat! Take a look at our infographic to see how the holiday heavyweights stack up.
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How Millennials “Like” Their Politics
Why do Millennials vote? What do they care about? Where do the get their news? And most importantly, who would they rather be stranded on a deserted island with? We posed these questions, and more, to Millennials in our 8095 PluggedIN community. See the results in our latest infographic!
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An Insider Look at the 2012 Conventions
Who stole the show at the Republican and Democratic National Conventions? According to a telephone survey of 400 inside-the-Beltway policy elites (200 per party), 44 percent of respondents said the highlight of the conventions was a speech by former president Bill Clinton.
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I’m Pregnant, Now What?
You’re pregnant, now what? 70% of moms say at least one person touched their baby bump without asking! Did you get a lot of bump touching? Find out what else to expect here!
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The Scale of Consumer Cybercrime
The Norton Cybercrime Report is the world’s largest cybercrime report, powered by StrategyOne research.
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The State of Create
The State of Create is a global benchmark study on attitudes and beliefs about creativity at work, school and home. The research shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.
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Most Talked about Olympic Sponsors Part 3
The London 2012 Olympic Games have come to an end, but we’ve still got one final awards ceremony left before we wrap up our coverage of the first ever “Socialympics.” Click to see how the official Olympic Sponsors measured up.
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Most Talked about Olympic Sponsors Part 2
With the 2012 Summer Olympics well under way in London, we’re back with an update on the sponsors who have dominated online conversations over the past few weeks. Continue reading for the official results!
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Most Talked about Olympic Sponsors Part 1
Which Olympic Sponsors take the gold, silver, and bronze for the most pre-Olympic buzz? We’ve done our research and the results are in, check out the infographic to see the results.
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Modern Family Infographic
This infographic presents some of the data from our Modern Family study, specifically focusing on the changing role of grandmothers.
