Entertainment in the Era of the Selfie

Edelman’s eighth annual entertainment study explores how and why people consume and share entertainment. The study’s findings highlight people’s expectations for unprecedented control over their entertainment experiences. The study looks at the U.S., UK and China, and was co-commissioned by Edelman and MATTER, and fielded by Edelman Berland.

Please read Gail Becker’s executive summary and view the presentation below to learn more about the findings from the 2014 study.