Ideas

Look Who’s Tweeting: NCAA Coach Edition

Edelman Berland analyzed Twitter conversations from 11/7/11 through 3/12/12 that mentioned one of the eight coaches whose teams are seeded #1 or #2 in the 2012 NCAA tournament.

Key highlights from the analysis are illustrated in the infographic and include:

  • Duke’s Mike Krzyzewski leading all coaches with more than 226,000 tweets
  • Michigan State’s Tom Izzo leading all coaches with 44% positive tweets
  • Syracuse’s Jim Boeheim leading all coaches with 28% negative tweets