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The 8095 Exchange

Millennials,Their Actions Surrounding Brands, and the Dynamics of Reverberation

There are now more than 1.7 billion people on earth between 15 and 30 years of age, born between 1980-1995, known as Millennials. Edelman Berland and Edelman recently released 8095 (“eighty-ninety-five”) – an eight-country, 3,100 respondent study focusing on how Millennials connect with brands, make purchasing decisions and share their opinions on products and companies with family, friends and extended networks.

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