We offer comprehensive analysis of media coverage and secondary research to track industry trends, inform clients on media positioning strategies, and evaluate if and how competitors participate in trend discussions. Our analysts make recommendations on ways a client can differentiate itself from its competition and secure desired media positioning.
Social Media Analytics
Edelman Berland has partnered with Crimson Hexagon, the leading provider of real-time social media analytics technology, to create Sunrise, a digital monitoring and analytics tool. By using advanced media tracking and analysis technologies, our daily or weekly Sunrise reports give our clients timely intelligence on shifts in attention and interest in issues in the news.
Our new Sunrise platform brings together comprehensive online and social media conversation analytics with key observations, insights, and curated content wrapped up in an easy-to-read format. The platform is especially effective in gauging shifting awareness and attitudes as they are expressed through social media. It provides the macro-level observations and insights needed to inform communications strategy and tactics. With daily or weekly tracking and analysis, this service helps clients see the big picture and their attitudes and passions about them.
Edelman Berland offers white paper synthesis of current academic and non-academic research on particular topics undertaken to inform research or communication strategy.
Edelman Berland offers comprehensive analysis of media coverage to track industry trends and how competitors participate in the trend discussion.
Edelman Berland offers media analysis for one-time projects including new product launches or specific events by providing a view of media focus, messaging, and sentiment over time.
Put us to work for you.
If you’re ready to discuss how our media analytics solutions can enhance the success of your next communications program, we’re here to help. Contact us at email@example.com.