What is a community?
A community is a private, brand-customized online platform for engaging stakeholders in conversations to help co-create message, strategy and product alike. They demonstrate our commitment to intelligent engagement by helping us continuously listen and engage with the stakeholder groups that matter.
Ranging in size from 50 to 500 individuals, our market research online communities focus on intimate, ongoing engagement which leads to…
- Empowered audiences engaged in candid conversations
- Longitudinal connections for nuanced, iterative learning
- Real-time results with “on-call” insights only a click away
- Unanticipated ideas through member-to-member conversations
One Platform, Multiple Methodologies
Our community platform features a suite of learning tools and methodologies. While each offers a unique functionality, when combined, they provide an unparalleled platform for uncovering those hard-to-find-insights.
Surveys
Robust tool for a combination of up to 15 closed and/or open-ended questions
Discussions
Open, but moderated forum for answers to a specific question on a given topic
Live Chats
Real-time conversations similar to a focus group, but without geographical boundaries
Visuals
Photo uploads and video confessionals provide illustrative feedback and insight
Custom Projects
Diaries, scrapbooks, and collages provide an intimate look into how behavior, attitudes or opinions change over time
Who’s listening to their stakeholders?
Since 2006, we have helped companies like T-Mobile, Kraft, Dell and General Mills use online communities to develop deep insights about their customers on an continuous basis. We can help you to develop a community strategy aligned around the needs of your organization, helping to turn insights into a source of competitive advantage.
Start your market research online community today!
For more information on building your own community visit www.pluggedinco.com.
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