Measurement

We understand that media measurement is paramount to communications campaigns. Measurement sets focus for organizations, and gives clients the strategic intelligence to achieve their most ambitious business goals and strategic objectives. Measurement establishes baselines for communications and identifies which tactics have the biggest impact.

Edelman Berland Analysts

We understand the industries and trends relevant to your business. We tap this knowledge base to inform your engagement from beginning to end. Our analysts are trained on the latest in social media tools and metrics.

Proprietary Technologies

We use our proprietary technologies—designed specifically for measurement–in conjunction with best-in-class data access tools to analyze your business and its competitors.

Measurement Tools

Our measurement programs comprise the intersection of trained human management and oversight with sophisticated text-mining collection and analytics tools. Our trained analyst team uses the latest measurement tools to delve deep into the data and provide clients with actionable insights.

Continuous Measurement

In nearly all cases, we recommend conducting measurement on an ongoing basis, be it weekly, monthly, quarterly, bi-annually, etc. Doing so will provide strategic intelligence into program impact over time and will enable you to address strengths, weaknesses, opportunities and threats as they arise.

Custom Dashboards

We deliver data in a dashboard format that is easy to digest while still providing a level of detail that will inform your communications strategy. Our research covers traditional, social, broadcast, local, top-tier, regional, and international media. Like our custom dashboards, we tailor our content sources for each of our clients, based on their needs.

Strategic Partnerships

Edelman Berland has strategic partnerships with Cision, Critical Mention, Factiva, Sysomos, and Crimson Hexagon among others.