Technology – Symantec/Norton

2011 Norton Cybercrime Report

Challenge: Having conducted cybercrime research for Norton for the last three years, Edelman Berland was commissioned to conduct the Norton Cybercrime Report 2011, the largest consumer cybercrime survey to date.
Methodology: Edelman Berland designed a comprehensive quantitative and qualitative research program. Specifically, Edelman Berland conducted a global quantitative survey in 24 countries among a total of 19,636 respondents including:

  • 12,704 Adults (including 2056 parents of children aged 8-17)
  • 4,553 Children (aged 8-17)
  • 2,379 Teachers (of students aged 8-17)

Additionally, Edelman Berland conducted focus groups and law enforcement interviews, and collaborated with experts in the field.

Insights: Results revealed that in 2011, across 24 countries, 431 million adults experienced cybercrime, more than a million individuals became victims everyday, and 14 adults suffered from cybercrime every second. Nearly 7 in 10 adults have experienced cybercrime in their lifetime.

Action: The 2011 report resulted in extensive news coverage, with key placements in USA Today Money, MSNBC Technology, The Daily,, Fox Business, ComputerWorld, cnet News, and Wonderwall from MSN.

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